Objective / Problem
I initiated a project to reinvent Tinder for specialty dating apps, based on firsthand user research to uncover needs, preferences, and issues. Using real user feedback and Figma wireframes, I redesigned Tinder for specific niches, focusing on tailored features, enhanced user experience, personalization, and competitive differentiation. This approach aims to increase user satisfaction, retention, and market share within niche segments.
Concept / Solution
I devised a plan to redesign Tinder for a niche audience, utilizing Figma and extensive dating app research. Collaborating on wireframes and prototypes in Figma enabled real-time feedback. Research, including user feedback and usability testing, identified consumer needs. I recommended improved search filters and community forums for customization, along with optimized navigation and visual design for enhanced user-friendliness. This approach allowed me to create a Tinder app tailored to specific audiences.
Process /
I led the redesign process for a niche dating app like Tinder, following these key stages: brainstorming and sketching initial ideas, transitioning to wireframing with Figma, conducting user testing for feedback, refining visual design, creating interactive prototypes, and collaborating with development teams for implementation. This comprehensive approach ensured that the app catered effectively to the needs and preferences of the target users, delivering a seamless and engaging user experience.
Value-significance /
I led the redesign of the dating app to enhance navigation and usability, resulting in increased user satisfaction and engagement. Utilizing a working prototype, I refined the design based on user feedback, introducing novel features for market differentiation. Testing functionalities streamlined development and improved stakeholder alignment, ultimately enhancing user experience and development efficiency.
