Objective / Problem
The goal is to redesign a company's logo to better reflect its identity, products, beliefs, and goals while updating its visual identity to match its positioning, target demographic, and market trends. This includes designing business cards, letterheads, and envelopes for brand consistency. Strategic design and branding solutions will help recreate the logo and stationary, creating a refreshed brand identity that communicates values, resonates with the target audience, and boosts market position.
Concept / Solution
Using Illustrator and Photoshop to develop images, while business cards and packaging will announce the new identity. Modifications to the logo, color palette, typography, and imagery will refresh the brand identity, resonating with the audience and driving growth.
Process /
I initiated this project with hand sketches and brainstorming to explore brand makeover concepts and compositions. Multiple sketches were generated to align with brand personality and industry trends. Using Photoshop and Illustrator, I digitized the sketches, refining vector logos, icons, and typography for clarity and size. Digital design further enhanced textures, patterns, and effects. Layouts, color palettes, and images were meticulously crafted to ensure usability and brand consistency. The result is a brand rebuild that captures the essence of the company, resonates with the target audience, and enhances its visual identity and market presence.
Value-significance /
I spearheaded the brand redesign, employing drawing, design positioning, and wordmark/letterform skills to create a visually appealing and consistent brand identity. Skilled sketching enabled the exploration of creative concepts, resonating with the target audience. Thoughtful design placement ensured clarity and consistency across touchpoints, fostering trust and loyalty. These efforts enhanced the brand's visual identity, market presence, and relationships, capturing the company's essence and bolstering its market position.
